#3 An effective content marketing will net you substantial profits and grow your business.
Technology has clearly changed the way we access, distribute, and consume information. Because content marketing is about creating, publishing and distributing quality and relevant content to acquire a well-defined audience, it has become a powerful tool for businesses of all sizes. According to one source, “86% of B2B buyers ‘frequently’ use mobile phones to access business-related content.” Meanwhile, 61% of surveyed consumers say they are more likely to buy from a company that delivers custom content.
Content is king. Well-written, original content can strategically deliver words and make people pay attention and buy. As a result, companies, firms, and small businesses that are spending the time and resources to develop great content are promised to see an improvement in organic search traffic, ROI, and conversion rate. Invest in marketable content today and have it spread your brand far and wide.